Better media decisions.

I help global brands and adtech companies turn complex media, platform, and governance questions into confident decisions.

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19+

Years shaping media, technology, and entertainment.

$9B+

Annual media budgets impacted across global client work.

63+

Global and local brands advised through change.

Current focus

02 / 06

Building stronger enterprise relationships for the next era of advertising.

As SVP, Enterprise Solutions at XR, I lead agency sales partnerships across holding companies and independent agencies, bringing a practical operator’s lens to media technology and growth.

Enterprise solutions

Advertising governance

Thoughts

ADLINGO writer

What I help solve

The questions that matter when media, AI, and brand accountability meet.

Governance for marketing organizations

Practical guardrails, vendor strategy, and adoption models that make tech useful without making brand risk an afterthought.

Media transformation with measurable outcomes

From attention and effectiveness to the operating model behind the data, I help teams connect strategy to real commercial impact.

Brand and agency relationship governance

Sharper accountability across partners, platforms, and processes. I build for the reality of modern marketing systems.

Leadership Experience

A career built around the future of media.

XR EXTREME REACH

SVP, Enterprise Solutions

Leading agency sales partnerships across holding companies and independent agencies.

EBIQUITY

Group Director, AI Advertising Solutions

Global AI solutions leadership, go-to-market strategy, product content, and team training.

SORSON · COLLECTIVE · CBS

VP / Media Leader

Building data-powered advertising products, partnerships, and teams across digital media.

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A free, occasional field note on advertising, AI, and the systems behind better marketing.

Experience across the modern media ecosystem

Let’s make the next decision clearer

Bring a sharper point of view to your media agenda.

contact@travislusk.com