TRAVIS LUSK

INDEPENDENT ADVISOR

Global Media & TECHNOLOGY Advisor

01 / 06

Advertising, media technology, and AI governance.

Travis Lusk advises brands, agencies, and ad tech companies on the decisions where media, technology, and accountability collide.

Travis Lusk advises brands, agencies, and ad tech companies on the decisions where media, technology, and accountability collide.

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19+

19+

Years shaping media, technology, and entertainment.

$9B+

$9B+

Annual media budgets impacted across global client work.

63+

63+

Global and local brands advised through change.

Artistic blue portrait of Travis Lusk

Current focus

Current focus

02 / 06

02 / 06

Every side of the advertising table.

Every side of the advertising table.

Every side of the advertising table.

Travis Lusk is an independent advisor on advertising, media technology, and AI governance. A 19-year industry operator, he has led AI advertising solutions at Ebiquity, enterprise agency partnerships at Extreme Reach, and brand solutions at Integral Ad Science. He writes the ADLINGO newsletter.

Travis Lusk is an independent advisor on advertising, media technology, and AI governance. A 19-year industry operator, he has led AI advertising solutions at Ebiquity, enterprise agency partnerships at Extreme Reach, and brand solutions at Integral Ad Science. He writes the ADLINGO newsletter.

XR

Enterprise sales

AI

AI governance

Thoughts

ADLINGO writer

What I help solve

Independent advice for the decisions that define how modern advertising works.

Independent advice for the decisions that define how modern advertising works.

01

AI governance for marketing teams

AI governance for marketing teams

Policy, vendor evaluation, adoption models, and risk controls for teams implementing AI at scale.

02

Ad tech and vendor strategy

Ad tech and vendor strategy

Platform selection, fee and contract scrutiny, and clear build-or-buy calls for a more accountable stack.

03

Agency relationship governance

Agency relationship governance

Scope, incentives, compensation, holding-company dynamics, and joint business plans built for clarity.

Latest from ADLINGO

Leadership Experience

Experience that sees the whole system.

EXTREME REACH (XR)

SVP, Enterprise Solutions

SVP, Enterprise Solutions

Led agency partnerships across Omnicom, WPP, Publicis, Dentsu, and independent agencies.

EBIQUITY

Group Director, AI Advertising Solutions

Group Director, AI Advertising Solutions

Advised major advertisers on media governance, platform strategy, and agency accountability; led ERA AI adoption with practical guardrails.

INTEGRAL AD SCIENCE (IAS)

VP, Global Brand Solutions

VP, Global Brand Solutions

Showed how quality media impressions drive better business outcomes through data, measurement, and facts.

Showed how quality media impressions drive better business outcomes through data, measurement, and facts.

SORENSON · COLLECTIVE · VINDICO · CBS

Product, strategy & media leadership

Product, strategy & media leadership

Leadership across addressable media, ad-tech platforms, publisher solutions, product partnerships, and digital media.

View the full experience on LinkedIn →

The ADLINGO newsletter

ADLINGO: the business of advertising and ad tech.

ADLINGO: the business of advertising and ad tech.

Since 2016, a free, occasional field note on the business decisions shaping advertising, media technology, and AI.

Experience across the modern media ecosystem

Let’s make the next decision clearer

Bring an independent point of view to your most important media decisions.

Bring an independent point of view to your most important media decisions.

contact@travislusk.com

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