When it comes to succeeding as an online business, many people focus most of their time and effort on attracting as many people to their websites as possible. Unfortunately, just because you have hundreds or thousands of visitors doesn't mean that you will make sales. Fortunately, to help improve your chances of making sales, here are 6 tips:
1. Become an authority figure in your niche.
It is a fact that people are more likely to buy from individuals or companies they trust, even if the product isn't necessarily the best. To gain people's trust, you need to first become an authority figure in your niche. To become an authority figure, you must be knowledgeable about your niche and interact appropriately with your customers.
2. Make your website easy to find.
If you sell a product or service, you need to ensure that your landing page ranks in Google (and other search engines). By using a combination of buying keywords and white hat SEO practices, you can direct traffic to the right places on your website and help your website rank. Fortunately, if you don't care much for keyword research, you can partner with services such as SEO Works to take care of your SEO needs.
3. Make your website easy to use.
If you want to encourage people to buy, you need to keep your website simple and ensure that it is accessible on a number of different browsers and devices (especially mobile devices). To keep people interested, you have to think about how easy your products and information is to find and how fast everything loads. If a buyer struggles with any aspect of your website, you could lose a sale.
4. Offer different payment options.
One of the easiest ways to lose a sale is to have limited payment options. Whenever possible, you should have a number of payment options available to benefit even more buyers. Although PayPal is one of the most popular choices, it is not the only payment option. There's also the new Square Marketplace.
5. Offer guarantees.
To truly make people have faith in what you are selling, it is very helpful to offer guarantees and honour them. If you give people the option to return a product if they are not 100% satisfied, they will feel more relaxed about buying products from you.
6. Regularly test your landing pages.
One of the main reason why many landing pages fail is that businesses neglect testing. When you need a webpage to fulfill a specific duty, testing every single element on the page is essential to improve the conversion rate. Even something as simple as how you design your “Buy Now” button can make or break a sale.
One of the key elements that must always be tested is your call-to-action. By clearly telling people what you want them to do, you can greatly improve your conversion rates. However, your call-to-actions must be relevant and not sound too pushy to be the most effective.
With these 6 tips, you can begin improving your conversion rates to make your online business more successful.