Today’s vendors have numerous digital advantages never imagined by those of decades ago. Digital assets not only increase brand awareness, but direct access to for-sale products and services, increasing revenue and potential for expansion. Today’s advertising mechanizations are not a matter of knowing your ABCs as was regarding presence in the Yellow Pages. Today’s marketers leverage offline and online platforms, growing clients’ presence within particular industries.
What online platforms can today’s brands use to increase levels of presence?
Years ago, making a brand-related ‘video’ meant preparing for a television commercial. A one-time video shoot, featuring about a minute of brand-related information would broadcast and rebroadcast in the hopes of increasing sales and awareness.
Today, brands don’t have to pay for television advertising; brands can create and produce their own videos for free with a YouTube channel.
Ensure channels and individual videos are tagged with specific keywords and phrases related to the content. Furthermore, engage with other channel users, commenting upon and sharing the content of others to fuel the impressions and interactions of one’s own channel.
Google Plus Page
Years ago, more people began owning computers and mobile devices. More people were online at any given point than ever before. ‘Social’ sites, like Facebook, began evolving, quickly gaining attention and popularity. Google, enjoying its reign as the world’s preferred search engine, took note of the social sites’ levels of popularity.
Seeking to emulate similar interaction, Google created Google Plus, a social sharing site like Facebook with some alterations. Yes, users can post blogs of text, pictures, and even videos.
In addition, Google Plus users may leverage the platform’s real-time video broadcasting capabilities. Brands can video conference with partners, employees, and customers in real time for troubleshooting, meetings, and brand-to-consumer promotional fodder.
Load social channels with a number of brand-related digital extensions; use social channels to invite consumers to read brand-related reviews on sites such as Yodle, Inc.
Twitter, recently ushering news about an incipient public offering, is quickly augmenting its advertising platforms. In addition, the social resource allows for continuous sharing of brand-related content. Considering automation, an employee can manage a week’s worth of ‘tweets’ in under an hour, scheduling the content, time released and leveraged hashtags.
Yes, interested brands use social channels to communicate with consumers in real time, but in order to strengthen exposure, brands automate a number of enterprises to ensure a bigger and better presence.
Traditionally, affiliate marketing hosted opportunity for two brands of related but unlike industries. For example, an energy bar company may form an affiliate partnership with a bicycle manufacturer, identifying a mutually inclusive share of potential consumers. However, considering how easy it is to communicate through social channels like Facebook, brands may pay ‘friendly’ respects toward others.
One company may write a Facebook post about another brand that does well in providing customer service, sharing the post with followers as well as prompting the discussed brand to notice.
The enterprise not only alerts the discussed brand of endorsement, but it could inspire the brand to direct its followers’ attentions toward the complimentary brand. It’s not likely for Coke fans to ‘like’ Pepsi, yet it’s likely Coke fans will like the music produced by record label Virgin for example.
Revisit Post Titles
Review a number of mainstream newspaper article titles. Many host signals of emotion and sensationalism. It’s done on purpose; newspaper editors want people immediately intrigued, reading the articles attached to headlines. Blog and digital property owners seek the same levels of attention regarding headlines, yet the digital producers have an integral advantage – digital titles can be modified post-production.
Revisit a blog’s titles, making them more aligned with keywords and terms; titles hold value for different reasons after digital production. As stated, upon release, titles attract user attention; however, after production, titles work better in attracting the attention of search engines.
Revisit older posts, aligning content with specific keywords and phrases, modifying the existing title to make them more optimized for engines and ongoing user queries rather than immediate human attention.