There was an excellent article up on the NY Times Personal Tech section about blogging. The headline really caught my eye, "So You Want to Be a Blogging Star..." It starts right off with the story of billionaire Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet. Cuban writes his own blog, blogmaverick.com. He's probably one of the busiest businessmen you'll ever meet, yet he still has time to write his blog.
So what's the big deal with a billionaire writing a blog? Can't everyone have a hobby? Well, Cuban's blog is ranked among the top 1,000 blogs in the world. Considering that there are tens of millions of blogs on the web, that's a huge accomplishment.
Funny enough, he actually has an active discussion going on right now about blogging. Apparently, bloggers in the Mav's locker room is becoming a big deal. I kind of disagree with his position though. (See my response below)
Another point I think should be highlighted in the in the article is where they mention participating in the blogging community. This is extremely important. Once you get your blog off the ground, even if is only a few posts old, get out there! Start participating in the community. Write comments on other blogs. Link to other blogs too.
Simply placing a link in your blogroll to another site isn't enough though. You should really be linking to other blogs in a contextual sense. If you're writing about XYZ, see if there are others doing the same. Then link to them if you agree or disagree with them. This is how you build blogging relationships with other sites, and ultimately bring traffic back to your site. (Extra reading: Get More Traffic by Having Other Blogs Write About You)
My response to Mark Cuban's trashing of main stream media blogs as "the worst idea ever.":
I don't think I agree with you Mark. I think you have to separate bloggers (the people) from blogging (the style).
There are many legit, well known journalists that write blogs for their publications. Many have even switched to the blog full time. In those cases, the term "blog" really just refers to the style in which the article is posted and delivered.
In most cases, it's still the same basic kind of article you would have read if the person was still a beat writer. However, now it is published in the "blog" format.
The only real difference you tend to see is a little bit of the journalistic "formality" removed. Same integrity, just more casual in voice.
On the other hand, I don't think you'd want to open your locker room to any schmuck that claims to be a blogger. That would be insane.
However, I think it would serve your team brand well to actually recruit NBA bloggers to come to games and be treated like main stream press.
As someone with close ties to the NY Yankees media, I know this for a fact.
If you go out and find the Mav's biggest blogger fans, and allow them to come work from the press box say...once a week, it can only do wonders for the team.
Sports blogs have a huge influence over sports fans. If you get on their good side, it helps. You'll actually see an increase in ticket sales and non-game event attendance.
Plus, you can make it a big deal in the mainstream press. If you were to reserve 4 or 5 press box seats exclusively for non-corporate bloggers, not only would they write good things about the team, the main stream press would have a field day with that story.
As for main stream media blogs, you can't discount their popularity. They get read. The NY Times Cityroom Blog gets a ton of traffic, and there are countless others.
Hey, if Dan wanted to do a blog, you'd let him...admit it.