Part 2: Of Making Your Business Site Better

We continue with our discussion of how to make your business website better. After yesterday's article, I realized that these tips really don't apply exclusively to business sites. Really, you can use this information for any site that you want to make better. Anyway, on with the show. We left off with... What if I don't want to spend any money at all?

I know it doesn't seem like it could be true, but you really can make significant improvements to your site and you overall brand without spending any money.  There's a lot of places on the web that claim "Free traffic," "Increase Sales for Free," "Free Links," etc.  In those cases, it is a little too good to be true.  However, there are some good places to start.

Update Daily!

That's right folks, daily.  The key to web super stardom is simple, but a big commitment.  If you want to see an increase in traffic to your website, update it everyday.  Give it 3 to 6 months, and you will see a huge jump in traffic.

Visitors don't want to see the same thing every time they come back to your site.  If you're lucky enough to get someone to come back a second time, and they see the exact same content they did last time, they're not coming back.  Period.  Why would they?  They already know what is going to be there!

However, if they come back a second time and see all new content, now you've got them right where you want them. It immediately peaks their interest.  They'll now know (and expect) that every time they come back.

I don't care of you own a plumbing business or a bookstore, you need to update regularly.  Every. Single. Day.

How can I update everyday?  For that matter, what possible updates could I have? 

Since we are in the "spend no money" mode, here's what you do.  Stroll on over to Blogger or Wordpress.com and start a blog.  From your main site, just link over to it.  From there, you will have a wealth of simple tools at your disposal enabling you to make updates whenever you want (aka everyday.  I'm watching you).

Then, it's the matter of what to "write" about.  Well, let's stick with the plumber theme.  You are after all, the best plumber in the world right?  You're the expert that everyone wants to have work on their pipes.  So, bless us with a daily dose of plumbing knowledge.  Write about pipe maintenance, installing a new bathroom, finding good contractors, etc.  Ohh...and there's that funny story about that crazy thing you found stuck in that guy's drain that one time, remember?

If you own a bookstore, write a book review everyday.  Even if it's something simple and brief.

Get the idea?  No matter what you're business is, YOU are the expert.  If you weren't, why would you be in business?  If you're not a business owner, but an enthusiast, write about what you know.  Believe it or not, you know more about XYZ than other people out there.  If you write about it, they will come.

Building trust is the name of the game.

The more you update the site, the more trust you build.  The more trust you build, the more others will link to you.  The more links you earn, the more traffic you will receive.

It's truly the snowball effect.  You've just got to get the snowball rolling down the hill.

The more readers trust you, the more likely they will be to purchase your goods and services.  Think about it, if you can sit and learn about the trade secrets of plumbing, wouldn't you just naturally want to hire the guy writing about it?  After all, you probably feel like you know him already.

It's that easy.  Look around, there's businesses doing this everyday and making a killing at it.