Uncovering the most Profitable Keywords for your Business

In the fierce competition laden world of the internet, a webmaster would always aim at getting as much number of visitors as possible. But getting traffic isn’t just about quantity. You have to consider the conversion rates of your site’s visitors. Thus, you have to aim at ranking for keywords that mean the most to your business. And this is where keywords play a major role. Without taking time to getting the appropriate keywords, your SEO efforts will be useless.

Let’s go over a few but helpful tips in uncovering the most profitable keywords for your business. 

Finding out your business’ most relevant keywords

This may seem easy for those who are doing this for their own business. Perhaps, they know every single speck of their site’s content but finding the business’ most meaningful keywords also take a couple of important considerations such as:

  1. Think of the best way to describe your site to others – Being the site’s owner or after learning more about it as an SEO consultant will provide you knowledge of even the most technical aspect of the business. But this kind of knowledge may be too complicated to your target market. It will be best to focus on the business’ aspect that others will find interesting and helpful.
  2. Find out how your target audience describe your business – While figuring how you will best describe your site to others, it is equally important to realize how others recognize your business. Try to look at your business from others’ point of view and the keywords that they will likely use to search for your products or service.
  3. Focus on your unique and most profitable product – If you have a unique product that gives you an edge over your competitor, it will help to focus on this to drive visitors to your site rather than on your competitor’s.

To avoid consuming too much time on this strategy, there are tools that you can use for this for free such as Google Adwords to figure out the best keywords to use in advertising one’s products or service and Google Trends to figure out how often a term is used throughout time.

Spying on competitors

This could be tantamount to recognition of the competitor’s success or engaging in what some may deem as an unethical deed. The question now is, should one spy on the competitor’s keywords? Certainly.

In the corporate world, spying on competitors and learning about what they are doing successfully is an essential field in strategic research analysis. Same strategy is widely used, or perhaps, even more rampant in the online world. The wide array of free online tools such as Open Site Explorer, Keyword Spy, SpyFu, etc., bears evidence to this.

Having mentioned these free online tools, it should not take any business to waste an extensive amount of time in Google to see which keywords their seemingly almighty competitors rank well. And while doing this, you should always remember to take a couple of considerations such as knowing your competitor’s most important pages in their site, which keywords they used for their ads and how long they’ve used them, do those keywords seem to make them money, which keywords do your competitors rank in top ten, etc.

Being armed with the most valuable keywords where our competitors rank will help you know which keywords to use in order to rank high among your competitors. Better yet, you have the opportunity to even rank higher than them.

Final Words

Indeed, there are a lot of ways in doing keyword research and you should figure out which works well by knowing your business, your target market and your competitors as well. Putting these efforts all together will lead you to getting the most profitable keywords for our business.

Learning SEO More Important than AP Style

AP Style for Hashtags

Do we really need to have such a big focus on AP Style in journalism school when SEO is going to be more valuable? When I was taking my journalism classes in college, I haaaated AP Style.  For the record, I do not pretend to be a good writer at all.  In fact, I'm barely passable.

I wrote some pretty damn good stories in college but lost many grade points because of AP Style errors.  AP Style became the focus of my hatred for print media.  I enjoy reading print stories, but knew it would never be my profession.

Now that blogs, Twitter, and Facebook lead American news dissemination, how much does strict AP conformity really matter?

Not at all

There is an argument to be made that journalists should be taught both.  I can't really disagree. However, that's nearly impossible for many of us.

Most people have the capacity to learn one, maybe two writing styles, and actually be good at them.  Your first is the everyday email style of writing.  That's really what I would consider most of my blogging; halfway decent streams of thought.

Second would be your more formal article style writing.  Straight forward and clear, but not worrying much about AP Style.

Then there is this third category of New York Times style.  The apex AP Style.  

Writing for SEO is an art just like AP Style

Assuming that the brain typically has the capacity to handle only a couple of writing styles, (casual and formal) where's the room for AP and SEO?

If you are not the type to focus on things like SEO, let me just tell you that article writing for SEO is an art form that is just as hard to master as AP Style.  It takes a lot of time and effort to even become remotely successful at SEO.

SEO is far more important to learn today than AP.  SEO is what will help get you that first job, and earn you that first promotion because of all your ninja SEO skills.

If I had to cut classes due to a lack of patience and frustration, I would cut the AP Style course.  AP can be learned later in life.  There's no learning curve or shelf life to worry about.  The AP Style hardly ever makes significant changes to their overall spec.

SEO strategies and best practices change multiple times a week.  Journalists must learn SEO today to stay on top of their game.

Choosing the better of the two evils

If you are registering for classes and only have room for one course, choose the SEO class with the geeks.  It will pay off sooner than the AP Style class full of media elitists.  And remember, you can always learn AP later.

Lastly, and most importantly, don't forget to hire me when you see my resume cross your desk.

Images Have Great SEO Value

It's pretty obvious that images and photos are important for your blog.  As a matter of fact, us bloggers go to pretty extreeme lengths to get great photos and illustrations.  Many of us are paying thousands of dollars a month in photo rights fees. So why are you neglecting your photos?

Many bloggers are not as dilegant about maximizing the SEO potential of their images.  Actually, most bloggers do not realize that you can get a lot of search engine traffic because of your photos.

The obvious way occurs when other sites link to your great photos.  Clearly, that will help your SEO.

However, the images themselves can draw a lot of eyeballs, but you have to love your alt tags.  Take a look at this screencap to see what I mean.

alt_tag_wordpress_images

When the search engines crawl your site, they are looking at your images too.  The alt tags are what Google uses to identify the subject matter of each photo.

So think about it.  If you've paid all this money for a great photo, don't you want people to be able to find it?  Or what if these are great photos that you took, and no one else has them! This is how you'll attract new visitors to your site, and you won't have to reply soley on promotion from other sites.

Just think about how many times you've used Google's Image search.  Now you'll be a player in that space too.

Your alt tags should be just as keyword rich as your posts themselves.  Make sure to describe the photo and use the full names of the people in the photo.

There's also a plugin called SEO Images that will at least do some of the work should you forget.  At least install the plugin to get you started.

Remember, spending a little extra time up front will pay off for you in the long run.

Does Your Site Make the Grade?

If you haven't already been there, you need to check out websitegrader.com. Pop in your blog URL and the site will instantly crawl and score your site on a variety of metrics.  Some of them include meta tags, linkbacks, content evaluation, page rank, and a whole lot more.

It can take a few minutes for the system to process your site, so be patient.  You can then read through all the details of your site's score.

And it's free!

What's your site's score?

Wordpress 2.5 is Here!

The brand spanking new Wordpress 2.5 "Brecker" is here, and just hours old. The crew over at Wordpress just cut the newest stable version loose, and of course we installed it immediately. It is awesome.

Wordpress 2.5 Write ScreenThere's a ton of new features, bells, and whistles. However, I must say, my favorite thing is the new design of the back end from a cosmetic point of view. It is very clean, simple, and easy to navigate.

It's also very BRIGHT! You actually feel lighter when you write. A very airy feel to it that makes it enjoyable to work.

The new "Write" screen also has built in tools for adding media such as YouTube videos, you own images, pdf's, audio clips, and other media. You can even toggle to full screen mode, which makes the writing a little easier when you are working on those big posts. It blows the writing area up to the full width of your browser, which then makes it look/feel like you are working inside MS Word or similar word processing software.

After typing in your headline, you also get a preview of what your permalink will look like for that article. It is placed in a clear area for you to see. I'm hoping this encourages users to think about their slugs and urls a little more. The smarter you write your slug, the better your SEO will be.

If you write a blog with more than one person, there's new features for you too! Now, you don't have to worry about being inside a post and having your partner save over your edits. Once you open a post, it will keep other editors out while you work on it. That way you aren't both working on it at the same time and saving over each other.

Tons of great features. iCast Limited is offering our professional services for this upgrade. If you would like to have us upgrade your Wordpress blog for you, it will cost you just $29.95. Contact us if you are interested in this offer.

Don't have a Wordpress blog? It is very easily to migrate your current blog over to this platform. We offer those services too.