If you've been considering starting a blog and aren't sure what you should write about, there is a wealth of information available to you about which categories are the most popular with readers. Blog popularity can be measured in a number of different waysâ€”from a straightforward analysis of daily traffic to â€œauthorityâ€ (an assessment of popularity based on inbound links) to the number of subscribers. No matter how you slice it, the same three categories always come out on top.
Not surprisingly, technology blogs receive the most trafficâ€”in excess of 1 million visitors per day. Industry insiders and technology gurus use their blogs to rave (or rant) about new and soon-to-be-released software, hardware and gadgets. Tech blog staples include product reviews, industry rumors, legal issues affecting technology and the Internet, and implementation how-tos.
Techies live and die by expert opinions and insight. Since technology moves at the speed of light, why waste time experimenting when you can get the inside scoop from an industry leader with just a click of your mouse? Tech blogs have become one of the best ways for IT professionals and laypersons alike to stay abreast of the latest developments in this fast-moving field.
NEWS AND POLITICS
Weighing in at upwards of 750,000 visitors each day, news and political blogs rank second in total traffic. According to the Pew Internet and American Life Project, of regular internet users, 75% report getting their news from online sources.
Political blogs are becoming more and more popular as readers have started looking to their news sources for more than just the facts. In much the same way TV viewers tune in to The Daily Show expecting jazzed up news â€œhighlights,â€ internet users often turn to political bloggers to let them know which issues and current events to be concerned about. With readership climbing dramatically during the 2008 U.S. election season, political blogs continue to be extremely popular and can expect to see ongoing growth for the foreseeable future.
CELEBRITIES AND GOSSIP
Rounding out the top three, with over half a million visitors per day, is the category of celebrity and gossip blogs. We live in a society that is obsessed with wealth and fame. The exploits of the rich and famousâ€”everything from their stints in rehab to their most recent haircutsâ€”are undeniably fascinating. Celebrity blogs are among the most popular on the web, and as a result, gossip bloggers are cashing in.
The beauty of the gossip blogosphere is that you needn't be an â€œexpertâ€ to become a player. All you need is a finger on the pulse of celebrity and tabloid news, a unique point of view, and the ability to write content that gets people talking. With the availability of easy-to-use blogging platforms and a virtually unlimited supply of gossip blog fodder available on the Internet, expect this category to continue to grow in popularity as more gossip bloggers join the party.