A Guide to Making Your Blog Appear like a Website

If your website looks exclusively like a blog it might be time to change things. You might be thinking it’s time to make the switch to a classic website style. You don’t have to follow these steps if you just want to revitalise your blog. There are other ways of doing this without making such a drastic change. Here are some guidelines for giving your blog a facelift and changing the structure of your website.

Making Minor Changes

Superficial changes are those changes which the visitor sees. It could be a new background or a slightly different layout. These don’t actually alter the structure of your website. It focuses on appearances only. You can make some changes to make it seem more like a traditional website. Superficial changes are good for keeping up with current trends in web design.

Easy as Pie

Superficial changes aren’t difficult to enact. Start from the blog post selection screen and you’ll see a bunch of options for making another web page. You can add picture links with a blog title underneath it. Every picture acts as a link to your blog. Try using the Ahref feature to direct users to a specific part of the page. This is great if you want to direct your visitors to something specific.

Try changing some of your category pages to make your site look more like an article site, such as Cracked.com. You can still build web pages on top of your new category pages, which keeps things simple like a blog. You can choose from a variety of pages, including sitemaps, index pages, and doorways.

If you want to change your home page, you can. Add a banner to it so all your blog entries move downwards and things start to look more like a conventional homepage. It doesn’t break any of the links already on your home page. The pages still exist and they have the same URLS. You’re simply altering how things appear to the user.

Another option is to convert the existing home page into a sitemap. Shove all your links at the bottom to create a minimap a user can click on. This is an inferior option for converting your homepage, though. Larger blogs will struggle to deal with all the different content on the website.

Going Deeper

In some cases, you’ll have to start going deeper into your website and changing the structure of it. This will alter links and you should prepare for a lot of work if you want to start changing codes and adding new things. If you’re using a Content Management System (CMS), like WordPress, you can get away with simply installing a plugin which changes how your site looks.

With most CMS, they tend to look like blogs so you should read up on some tutorials before fiddling around with things.

Converting a Blog to a Website

If you’re absolutely sure you want to transition from a blog to a website, prepare for a lot of work. Anything can be changed as a website and a blog is just a set of codes. To convert a blog to a website, you need to rewrite the base code. If you have a smaller website, you might want to start from scratch.

You should watch out for any URLs and backlinks during the conversion process. Any changes to the URLs will break any relevant backlinks and remove the benefits gained from them. You should read through Google’s guidelines on URLs to make sure you’re adhering to best practices during the rewrite.

Redirects are a DIY method of preserving your links, but they aren’t as beneficial as direct links.

The chances are you’ll have to upload all your content again. Remember to save every page before making the change. It’s such a large project, so it’s often easier to simply pay someone else to do the job. It also removes the possibility of making any mistakes. This isn’t something you should attempt if you have little experience.

Domain Names in the 21st Century: How Much is Too Much to Pay?

In the early days of the Internet, it was easy to get a one-word domain name that correlated to your interests. Of course, as domain names grew more popular, the one- and two-word domain names started getting bought by big companies or enterprising individuals. If you have a targeted startup, you might be looking for a domain name that has already been bought and is being resold for a large sum of money. Here's what you need to know about the evolution of domain names, how much you should pay, and how much they should be going for. You might not need to pay as much as you think you do.

A short name can be memorable.

There's a reason why Twitter, Facebook, and Tumblr are successful social networks, why Mint.com beat Wesabe in terms of online money management, and why LG is known as LG and not Lucky Goldstar, its original name.

Short, catchy names are “brandable” because they are memorable and just quirky enough to hold your attention.

Your company name and domain name don't necessarily need to be the same, but if you're trying to build an identity around your company name, it makes sense to have that domain.

Good domains are good for SEO.

If you have a short, memorable domain name that includes keywords and your homepage is optimized for those same keywords, you can get a SEO boost. If you're the only company with that particular name, you're in luck. This is typically the most noticeable if you have a domain name without hyphens, that ends in .com, and is actually live and relevant to the keyword. In these cases, a keyword-rich domain name can be the best buy.

Pick the right one early.

It's devastating to have to switch your domain name later on. Branding, SEO clout, and link-building efforts will be wasted if you switch your domain, even if you perform a redirect. It's painful to change all of your marketing, portfolio materials, email signatures and email addresses, and so on to a new domain name.

If you plan to buy the domain later, go for something that's similar like yourname.ca or yourname.co instead of yourname.com, so the switch is less jarring.

Know your pricing.

A .com domain name can be had for about ten dollars per year, assuming you're the first to register it. If someone else is selling it besides a registrar, you're going to pay more. A domain could sell for $5,000, $20,000, or even a million dollars if it's the right domain. Insure.com sold for $16 million, and Wine.com sold for $3.3 million, after all.

Is it worth sticking with that domain just because you like the sound of it, or can you find something else that's quirky, brandable, and costs ten bucks?

Startups don't necessarily need to invest a huge sum of money into buying a domain name in the 21st century. If you're creative and willing to brand your company with an unusual name (Tumblr, for instance, is missing a letter but has made it into an inside joke), you can succeed without that premium domain.

Keyword Targeting: Twitter's Latest Tool for Advertisers

In order to be a successful business, you have to know exactly where to promote to reach your target audience. By using keyword targeting, you will not only find your target audience but put your product or service directly in front of their eyes as well. With such precise audience targeting, it will improve a business' chances for success. twitter_keywords

How Keyword Targeting Works

Keyword targeting works by allowing businesses to reach a potential audience sharing tweets that contain certain keywords. By finding these keywords, businesses can use Promoted Tweets to promote relevant products or services to reach the active audience

In order to use the feature, businesses will first have to use Ads APRI or Twitter Ads UI. With the services, advertisers that want to create campaigns with certain keywords simply have to enter the target keywords or phrases. The businesses will also be able to narrow the target audience down further by indicating device, gender, or location.

How Businesses Can Take Advantage of Keyword Targeting

Keyword targeting is very beneficial to businesses that want to find more people that may potentially become followers and buyers. For example, when using keyword targeting and Promoted Tweets, companies can reach those with relevant interests. Because Promoted Tweets are often relevant, they are less likely to be dismissed by people using the social media platform.

There are other ways of finding particular keywords to take advantage of as well. For example, you can:

  • Type keywords or phrases in the “Search” box. By using the “Search” box, you will easily be able to see recent posts containing the target keywords or phrases. It is a quick and easy way to see what is being discussed in real-time. You can also easily use this method to scout out how your competition is doing by using their business name for the “Search” option. The method is additionally an excellent way of discovering what others are saying about your business as well.
  • Keep an eye on the “Trends” list. The “Trends” list clearly indicates what is trending that day in different parts of the world. By keeping up with trends, you will be able to take advantage of certain keywords at the right times.
  • Combine other tools with your social media marketing scheme. There are a number of tools available to help you calculate what keywords to target and find relevant users. For example, Twollow allows you to automatically follow people using specific keywords (up to five for free). TweetGrid is particularly handy for finding out what keywords (up to nine) are being used in real-time. However, with so many different tools available for different tasks, you will need to do your research to discover what will work best for you.
  • Optimize your Twitter company profile. If you want other people to find you easily, it is highly beneficial to optimize your profile. By doing so, you will make it easier for people to find you by using keyword categorizing tools such as Twellow.

Learning how to use keyword targeting methods is a must if you want to narrow in on your target audience and get your message out to them.

Top 3 Reasons to Allow Guest Blogging on your Blog

 The 3 top reasons to Allow Guest Blogging on your Blog

If you’re a dedicated blogger, you may resist the idea of allowing guest bloggers to write posts. You may even view guest bloggers as intruders attempting to benefit from the hard work you’ve put into building an audience for your blog.

However, you’re missing a wonderful opportunity to improve your blog and your own professional standing by taking such a position.

Rather than posing a threat, high quality guest blog posts from the right guest bloggers can actually improve your blog.

What is Google's view on guest blogging for links? AJ Kohn, SF, CA Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this?

Expanded Reach

By allowing guest bloggers to post your blog, you increase your network. This is especially true if you encourage posts from subject matter experts or individuals who are not full time bloggers but who hold positions in companies or fields related to your blog.

Additionally, by allowing guest bloggers, you will almost certainly draw some of their readers to your blog. This is because guest bloggers often publicize their guest blog posts in their own blogs. It’s natural that at least some of their readers will read their guest blog posts.

At least some of those readers may find themselves reading your posts and become at least semi regular readers of your blog as a result.

One Hand Washes the Other

One of the best ways of enhancing your credentials as a blogger or as a subject matter expert is by writing guest blog posts for respected blogs.If you have a reputation for being generous in allowing other bloggers to write guest posts on your blog, you may receive a warmer reception when you make a pitch to write your own guest post.

On the other hand, if you never allow other bloggers to post on your blog, you may find it difficult to persuade other bloggers to allow you to write guest posts.

Enhanced Content

Of course you launched your blog to establish your own voice and because you wished to express your own messages and opinion. However, unless you’re on a complete vanity trip, you also intend for your blog to provide meaningful information to your readers.

High quality blog posts provide enhanced content from a different point of view. You can engage your guest bloggers as well as your readers in meaningful discussion about important issues through blog posts, comments and replies.

Guest bloggers can also ensure that your blog retains a consistent high quality by allowing you to take breaks rather than writing when you’re feeling fatigued or suffering from writers’ block.

Dos and Don’ts of Choosing Guest Bloggers

Just because you accept guest bloggers to post on your blog doesn’t mean that you have to accept every guest blog post.

If you intend to accept guest bloggers as a regular practice, post guidelines for guest bloggers to establish standards for what you will and won’t accept. Even if your blog hosts posts from guest bloggers only occasionally, be wary of accepting guest blog posts that are very short or filled with back links to the guest blogger’s own blog or affiliate links – your own blog may be “punished” by search engine administrators as carrying low quality content.

Uncovering the most Profitable Keywords for your Business

In the fierce competition laden world of the internet, a webmaster would always aim at getting as much number of visitors as possible. But getting traffic isn’t just about quantity. You have to consider the conversion rates of your site’s visitors. Thus, you have to aim at ranking for keywords that mean the most to your business. And this is where keywords play a major role. Without taking time to getting the appropriate keywords, your SEO efforts will be useless.

Let’s go over a few but helpful tips in uncovering the most profitable keywords for your business. 

Finding out your business’ most relevant keywords

This may seem easy for those who are doing this for their own business. Perhaps, they know every single speck of their site’s content but finding the business’ most meaningful keywords also take a couple of important considerations such as:

  1. Think of the best way to describe your site to others – Being the site’s owner or after learning more about it as an SEO consultant will provide you knowledge of even the most technical aspect of the business. But this kind of knowledge may be too complicated to your target market. It will be best to focus on the business’ aspect that others will find interesting and helpful.
  2. Find out how your target audience describe your business – While figuring how you will best describe your site to others, it is equally important to realize how others recognize your business. Try to look at your business from others’ point of view and the keywords that they will likely use to search for your products or service.
  3. Focus on your unique and most profitable product – If you have a unique product that gives you an edge over your competitor, it will help to focus on this to drive visitors to your site rather than on your competitor’s.

To avoid consuming too much time on this strategy, there are tools that you can use for this for free such as Google Adwords to figure out the best keywords to use in advertising one’s products or service and Google Trends to figure out how often a term is used throughout time.

Spying on competitors

This could be tantamount to recognition of the competitor’s success or engaging in what some may deem as an unethical deed. The question now is, should one spy on the competitor’s keywords? Certainly.

In the corporate world, spying on competitors and learning about what they are doing successfully is an essential field in strategic research analysis. Same strategy is widely used, or perhaps, even more rampant in the online world. The wide array of free online tools such as Open Site Explorer, Keyword Spy, SpyFu, etc., bears evidence to this.

Having mentioned these free online tools, it should not take any business to waste an extensive amount of time in Google to see which keywords their seemingly almighty competitors rank well. And while doing this, you should always remember to take a couple of considerations such as knowing your competitor’s most important pages in their site, which keywords they used for their ads and how long they’ve used them, do those keywords seem to make them money, which keywords do your competitors rank in top ten, etc.

Being armed with the most valuable keywords where our competitors rank will help you know which keywords to use in order to rank high among your competitors. Better yet, you have the opportunity to even rank higher than them.

Final Words

Indeed, there are a lot of ways in doing keyword research and you should figure out which works well by knowing your business, your target market and your competitors as well. Putting these efforts all together will lead you to getting the most profitable keywords for our business.