about me
Media Nerd.
Just the right level of nerd to bring your digital and advanced media goals to life. Helping Fortune 100 brands around the globe.
Me
Travis is a marketing and media management consultant for Fortune 100 brands around the globe. As the Head of Digital Media at Ebiquity, North America, he is the lead digital media subject matter expert for the company in the region. Travis helps brands make better use of their marketing technology including in-housing, platform license ownership, performance analysis, agency relationship strategy, and brand governance.
Newsletter
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18+
Years of Experience
In the media and entertainment business including content creation, paid media, digital, television, and radio.
$9B+
Budgets Impacted annually
Across clients, billions of dollars, euros, and pounds in media spend impacted.
63+
Major Brands COnsulted
Worked with over 63 global and local brands to improve business outcomes through proper technology, strategy, people, and process management.
Experience
Ebiquity - Group Director, North America
Currently, leading Ebiquity North America’s digital media consultancy. Showing the world’s top brands how to use technology to engage with customers through the entire journey from awareness, to acquisition, to retention. Consulting with brands on all aspects of their advertising technology platforms including vendor selection, implementation strategy, training, best practices, and performance optimization. Owns the primary relationship with all global brands based in North America, serving 70 of the world’s top 100 advertisers.
Integral Ad Science (IAS) - Vice President
Global commercial ownership of IAS Activation business which ties media exposure data to the actual campaign outcomes brands care most about including causal conversions, brand lift, and offline sales. Passionate public speaker and storyteller using the power of scaled data, quantifiable outcomes, and actionable insights.
Sorenson Media - Vice President
Overall management of the SPARK product line providing advanced analytics and addressable advertising capabilities to local broadcast television stations. Including sales, customer success, business development, and product requirements gathering.
Collective Media - Vice President
Overall responsibility for Collective's products, inventory, partnership strategy, and execution. Lead a team of inventory buying, monetization, and yield experts handling daily supply operations. Manage exchange and programmatic supply and demand strategies, platforms, and vendors.
CBS Broadcasting
Managed staff of digital media producers, including all aspects of CBS Local's digital footprint in New York City. Produced multiple #1 podcasts on iTunes.
